Spotify spotted developing AI-generated playlists created with prompts
Spotify spotted developing AI-generated playlists created with prompts - In the ever-evolving world of music, Spotify seems determined not to be left behind. The latest news reveals that the music streaming giant is currently developing a new feature that could revolutionize the way we enjoy music. This feature was discovered by Chris Messina, an investor and former Google employee, who shared snippets of code from the Spotify app indicating "AI playlists" and "playlists based on your prompts".
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| Spotify code via Chris Messina |
This feature is believed to be part of the "Blend" concept, where the diverse music preferences of users will be blended together to create playlists that everyone can enjoy. What's even more exciting is that users will have the ability to collaborate with others in crafting these AI playlists.
Perhaps the most intriguing aspect is the use of synthetic voices in these AI playlists, which will be generated by Sonantic AI, a startup acquired by Spotify last year. Spotify claims that the words spoken by these AI DJs will be sourced from various inputs, including a team of writers consisting of "music experts, cultural experts, data curators, and scriptwriters," along with generative AI technology provided by OpenAI.
What stands out is that these AI playlists will attempt to emulate the experience of radio station presenters by providing interesting insights and comments about songs, albums, or artists while seamlessly transitioning between tracks. Moreover, these playlists will never come to an end, allowing users to enjoy an uninterrupted music journey. Users can also easily switch between genres or artists with a tap of the DJ button on their screen. With feedback from users, this feature is expected to significantly enhance song recommendations, introducing users to new artists they might like and reminding them of beloved old tunes.
However, it's important to note that Spotify has not officially confirmed its plans regarding this AI playlist feature. They've only stated that they continue to innovate and generate ideas to enrich the user experience, but there's no official information to share at this time, as conveyed by a Spotify spokesperson to TechCrunch.
With this feature, Spotify seems to be making a concerted effort to leverage AI technology within their platform, following their successful launches of the AI DJ feature, which can select and play songs according to user preferences, and the podcast feature that can automatically translate content into various languages. Thus, we can eagerly anticipate further exciting developments from the world's most popular music streaming application.
With Spotify's spirit of innovation, they may be preparing for a new revolution in the world of music that will change the way we listen to and enjoy our favorite songs.
